Marketing assets

Bought whole
or by the piece.

Not every company needs a rebrand. Some need an identity, some need a quarter of ads, some need the email program to stop looking like it was built by four different people. All of it is available on its own, and all of it is built to the same standard as the work it usually sits inside.

DisciplinesIdentity, advertising, email
FormatÀ la carte or inside a package
Typical turnaroundTwo to six weeks
SectorsSaaS, fintech, services, music

À la carte,
not off the shelf

Studios usually make you buy the whole engagement because the whole engagement is where the margin is. That is a fine business model and it is a bad fit for a company that already knows what it needs.

These are the three things clients ask for most often on their own. Each is scoped and priced as a standalone piece of work. Each is also a component of the Rebrand Sprint, so if you start with one and decide you want the rest, nothing gets thrown away.

01

Identity
systems

LogoLockupsSub-brandsGuidelines

Four companies with almost nothing in common: a pool maintenance business, a LinkedIn ads agency, an enterprise SaaS platform, and a music project. Each got a system rather than a drawing, meaning primary and stacked lockups, colorways for every background it will ever sit on, and marks that survive being shrunk to a favicon.

The range is deliberate. A studio with one house style would have made these four look like siblings, and all four would have been worse for it.

AMS Pools · primary, stacked, and colorwaysAMS Pools · primary, stacked, and colorwaysFill My Funnel · lockups and emblem setFill My Funnel · lockups and emblem setSogolytics · wordmark, sub-brands, app marksSogolytics · wordmark, sub-brands, app marksYoung Bosnia · logotype and monogramYoung Bosnia · logotype and monogram
02

Advertising

DisplayNativeResponsivePrintPaid social

Ad work lives or dies on whether the system holds at every size the media plan asks for. A concept that only works as a full page is not a campaign, it is a poster.

Built as kits, so the paid team can turn around a new message without re-briefing the studio every time the offer changes.

Tall formats
Display, 300 × 1050Display, 300 × 1050Responsive, 900 × 1600Responsive, 900 × 1600
Hover either panel to travel down the creative.
Full page, print
Full-page printFull-page print

The UGH to AHH campaign as a full page. Same headline system and the same illustration set as the display and native sizes, laid out for a trade publication rather than a placement. This is the size everything else was cut down from, which is the order that keeps a campaign coherent.

Wide formats, at their real proportion
Native, demoNative, demoNative, webinarNative, webinarLeaderboard, 728 × 90Leaderboard, 728 × 90
03

Email

NewsletterLifecycleSegmentedTemplated

Two very different programs. A monthly B2B newsletter running in paid and unpaid versions off one template, and a consumer fintech launch where every screen had to match an app that already existed.

The Intuit set is the argument for modular blocks in one picture. It is one launch email built three ways: a short cut, a longer one that adds the compliance section, and a wide layout carrying the same content at a different scale. Same blocks, reordered and re-weighted, no redesign. The fourth is a second acquisition email off the same kit.

Built as blocks rather than one-off designs, because an email program that needs a designer for every send is an email program that quietly stops going out.

Sogolytics · JulySogolytics · JulySogolytics · August, paid tierSogolytics · August, paid tierSogolytics · October, paid tierSogolytics · October, paid tierSogolytics · December, paid tierSogolytics · December, paid tierIntuit Miles · launch, short cutIntuit Miles · launch, short cutIntuit Miles · launch, with the compliance blockIntuit Miles · launch, with the compliance blockIntuit Miles · launch, wide layoutIntuit Miles · launch, wide layoutIntuit Miles · money on the roadIntuit Miles · money on the road
Eight from two programs. Hover any panel to scroll its full layout.

Start anywhere. Nothing gets wasted.

An identity bought on its own is the same identity that would have come out of a full sprint. A quarter of ads is built on a kit you keep. If you come back for the rest later, the work you already paid for is the foundation rather than something to redo.

Next

Hathaway University

Six objects, one shelf →
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